Nobody likes to lose. And some struggle with it more than others. Ooch knows about this topic as he struggled with being a poor loser throughout his childhood. Now that he's learned a thing or two, he's out to share his findings with a new generation. The "Losing Like a Winner" show is all about discovering ways to develop a winning attitude when faced with losing. We're all going to lose at some point and when that happens, Ooch's audience learns that they can "choose to lose" like a winner. At the conclusion of the show, students will not only have a better understanding of losing and how to be positive in defeat but will have learned a few physical techniques they can use the next time they lose.