This show takes the children on a journey towards self-confidence and self-expression through Ooch's personal stories of being bullied. The show's focus is on the great power each student can develop by using his or her own unique qualities and talents, i.e., "Superpowers", as Ooch calls them. These newfound "powers" are then applied to common bullying scenarios. Ooch draws parallels to the attributes of superheroes, and leaves his audience feeling "super". Just as Superman is bullet-proof, Ooch's audience learns to become "Word-proof".